Johnnie Walker - Footsteps of Progress
DEPT®
The "Footsteps of Progress" project highlights the 120-year journey of women's emancipation in Eastern Europe, using AR technology to vividly showcase historical milestones and personal stories. This campaign aims to educate and inspire by bringing to life the significant achievements and ongoing struggles of women in the region.
As a creative on the project team, I played a role in implementing innovative ideas and concepts related to creative technology and the feasibility of augmented reality (AR) for the campaign.
IG Trading - Racing Metaphor
DEPT®
The project "A Racing Metaphor to Drive Relevancy" uses the dynamic metaphor of racing to highlight the capabilities and relevance of a brand in a competitive market. By incorporating thrilling visuals and interactive elements, the campaign effectively communicates the brand's speed, agility, and innovation.
As a creative on the project team, I played my role in developing innovative concepts and ensuring their technical feasibility. I contributed by implementing creative technology ideas, aligned with the project's vision.
Action - AR Demo filter
DEPT®
I developed several AR demos to elevate creative marketing strategies during campaign pitches for brands. For Action I developed a simple "Found at" product carousel on Snapchat. This AR filter was designed for use during the campaign pitch, allowing the client to interact with the creative concept and experience firsthand how the AR filter could showcase their products. By engaging with the filter, the client could visualize how AR ideas would enhance their brand’s marketing efforts and create an engaging, interactive experience.
Lotto - AR Demo filter
DEPT®
The second AR demo I developed for Lotto featured a “If I won the Lotto I would..” random card type of filter. The demo was designed to showcase to the client how an AR filter can engage users by sparking their imagination and excitement about winning, while also showcasing how the filter could create a memorable and interactive experience for Lotto's audience.
Bonduelle - Category vision in 360°
VR Owl
The "Bonduelle Categorievisie in 360°" is an immersive 360-degree video experience designed to showcase Bonduelle's category vision and product range in an engaging and interactive way. This approach allows viewers to explore Bonduelle's offerings and brand philosophy through a fully immersive virtual environment.
As part of the visual design department I helped develop the initial concept, ensuring alignment with Bonduelle's brand, and created the pitch deck to effectively communicate our innovative approach, incorporating brand elements to ensure a cohesive and engaging experience.